Sport Recife & Umbro Brasil
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Viela Design
One has calming properties, for games that give you chills down your spine.
The other is stimulating, for the Lion's fans to roar even louder from the stands and push the clock to another victory.
With this launch, we did much more than just rescue our English origins.
We reinvented an entire tradition, just as Sport Club do Recife has done with football for 119 years.
Creative Direction
Art direction
Photography direction
Design
With:
Rafael Lima, Erick Mendonça, Bruno Pereira, Yuri Facioli, Papoco, Cícero Henrique
CCSP - Clube de criação de SP
Silver - Ação promocional ou de marketing direto
In book - Design
Latin American Design Awards
Shortlist - Physical & Digital