Veneza, a Recife Italiana
Sport Recife & Umbro Brasil
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Viela Design
Anyone who is from Recife, has visited the city, or has a friend from Recife, has heard about the megalomania of Pernambuco. They have probably heard some story that tells how the people are the “greatest” or the “first” in something, in an eternal confirmation of greatness. And it was with this in mind that Sport and Umbro launched their new shirt in Venice, Italy, inverting a famous phrase linked to Recife and creating a story that lives up to the city and also to the humor of Recife.
My role:
Creative direction
Art direction
Photography direction
Design
Com:
Rafael Lima, Felipe Autran
Recognitions
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