Presas nos 80

Stuck in the 80s
AbInbev Guaraná Antarctica
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Droga5 SP (Soko)

Investment in women's soccer is at the same level as men's soccer in the 1980s. When you look at salaries and bonuses, it's clear: our players are stuck in that decade. At the 2020 Olympics, we launched a movement together with some of the greatest Brazilian players to discuss the issue and propose a throwback to the 1990s, from clothing to content and even relaunching the Guaraná Antarctica bottle from that era, with proceeds going to the NGO Meninas em Campo.

My role:
Art direction, Design, Illustration

With:
Erick Mendonça, Rafael Alves, Roma Jo, Leonardo Zardo, Felipe Autran, Isadora Correia

Recognitions

Cannes Lions
GOLD - Entertainment for Sport
Shortlist - Brand Experience
Shortlist - Public Relations

Effie Awards
BRONZE | Social Good

CCSP | Brazilian Creative Club
GOLD | PUBLIC RELATIONS
SILVER | ART DIRECTION
BRONZE | DIRECT MARKETING
BRONZE | DIGITAL COPY
BRONZE | INTEGRATED CAMPAIGNS
IN BOOK Photography
IN BOOK Digital Art Direction
IN BOOK Film
+3 Shortlists

Behance
Best ADS

São Paulo - BR