GWM — Mano

Hello, Tomorrow
GWM
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Asia // The Experience Co.

GWM's first campaign in Brazil also marks the agency's first work in Asia. The film, directed by the duo Jungle and produced by Untitled and Antfood, symbolizes the transition to the future with the launch of the Haval hybrid SUVs.
Asia also enabled GWM's partnership with Alok, who created an exclusive electronic version of the Beatles' "Hello, Goodbye", approved by Paul McCartney. The soundtrack kicks off a series of content exploring music, technology and sustainability.

My role:
Creative director
Art Director

With:
Vico Benevides, Rafael Genu

Recognitions

Effie Awards
Silver | Novos produtos

CCSP | Brazilian Creative Club
In book
+1 Shortlist

São Paulo - BR