Raquete Pesada

A Raquete Mais Pesada
Engie
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Asia // The Experience Co.

Misogyny, prejudice, lack of support, less visibility. When a woman steps onto the court, she doesn’t just face one opponent. It was from this insight that we developed a racket that was different from the others, almost 20 times heavier, to symbolize the strength that exists within every woman. And also to raise a debate about gender inequality that unfortunately still persists in sports.

My role:
Creative direction
Art direction
Design
Illustration

With:
Vico Benevides, Rafael Genu, Matheus Abitbol, Eduardo Oliveira, Lívia Lanzone, Ingrid Lobo, Tais Caetana, Carla Sá, Caru Campos, Fabiano Pinel

Recognitions

Latin American Design Awards
Gold - Poster Campaigns

CCSP | Brazilian Creative Club
1x Shortlist - Ação Promocional
1x Shortlist - Design

Brasil Design Awards
Silver - Design Gráfico (Promotional Design)
Bronze - Design Gráfico (Posters)
+1 Shortlist

Behance
Best ADS

São Paulo - BR