A Raquete Mais Pesada
Engie
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Asia // The Experience Co.
Misogyny, prejudice, lack of support, less visibility. When a woman steps onto the court, she doesn’t just face one opponent. It was from this insight that we developed a racket that was different from the others, almost 20 times heavier, to symbolize the strength that exists within every woman. And also to raise a debate about gender inequality that unfortunately still persists in sports.
My role:
Creative direction
Art direction
Design
Illustration
With:
Vico Benevides, Rafael Genu, Matheus Abitbol, Eduardo Oliveira, Lívia Lanzone, Ingrid Lobo, Tais Caetana, Carla Sá, Caru Campos, Fabiano Pinel
Recognitions
Latin American Design Awards
Shortlist - Poster Campaigns
Brasil Design Awards
Silver - Design Gráfico (Promotional Design)
Bronze - Design Gráfico (Posters)
+1 Shortlist
Behance
Best ADS