Globo Refresh

O Globo Refresh
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Asia // The Experience Co.

O Globo is an iconic newspaper with 100 years of history. It has always innovated to stay memorable and current. To celebrate this milestone, the new graphic design reflects the newspaper's ability to keep up with changes in news consumption.

Based on the reinterpretation of the brand, the refresh brought forms that translate different angles and perspectives, essential in times of change. Inspired by the diversity of the Brazilian people, the design incorporates a vibrant and inclusive color palette, connecting the newspaper to new consumption habits and reaffirming its position as a global and contemporary media outlet.

My role:
Creative direction
Art direction
Designer

With:
João Ferreira, Cassia Freire, Rafael Genu, Gabriel Castilho, Matheus Abitbol, Caru Campos

Recognitions

Behance
Best of Behance

São Paulo - BR