Senna - Mural da chuva

The king of rain
Senna
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Asia // The Experience Co . & Stink filmes

Ayrton Senna became known as the “King of Rain” for his talent in racing under adverse conditions, which led him to historic victories around the world. To honor this legacy, forty years after his first triumph in the rain and thirty years after his death, we created a mural with a special paint that only reveals the image when it comes into contact with water — symbolizing how Senna’s talent stood out in the most difficult moments.

Installed in Interlagos, the track that most represents the driver, the mural was created by artist Del Grafites and features a scene of Senna racing in the rain, with the phrase “King of Rain”. When the panel dries, the image disappears, reinforcing the idea that true greatness emerges in adversity. The action is a gift from Senna Brands to the city of São Paulo.

My role:
Creative direction
Art direction
Design

With:
Rafael Genu, Daniel Duarte, Eduardo Oliveira, Sweet Filmes

Recognitions...

São Paulo - BR