The trhuth in your eyes

The trhuth in your eyes
Senna
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Asia // The Experience Co . & Stink films

Ayrton Senna's career, on and off the track, made him a national hero and a symbol of overcoming. This feeling is the essence of The Truth In Your Eyes, a short film created by the agency Asia and Stink Films for Senna Brands.

Mixing fantasy and reality, the film revives iconic moments of the three-time champion and connects him to new generations. With illustrations by Butcher Billy and directed by Ricardo Jones, the playful narrative includes the rivalry with Nigel Mansell, represented by a lion chasing Senna's car. The emotion is intensified with the narration done by the driver's own voice, recreated by AI.

The launch took place on Friday (03/21/2025), on Senna's 65th birthday.

Screened exclusively at CCXP 2024, the short film is now available on the Senna brand's social media channels. The launch includes 41 new posters, inspired by frames from the film and the driver's number of victories. The project will also travel to schools and communities, connecting Senna to a new generation.

My role:
Creative direction
Art direction
Design

With:
Ricardo Jones, Vico Benevides, Rafael Genu, Gabriel Castilho, Matheus Abitbol

Recognitions

Behance
Best animation

São Paulo - BR