The bible of boxing

The Ring

The bible of boxing
The Ring

Role:
Design direction, Art direction, Design, illustration

Bigtime Creative Shop
Rayyan Aoun, Saymon Medeiros, Eoin Cronolly, Mohammed Sehly, Téo Coelho, Gustavo Bilésimo

The Bible of Boxing campaign was created to give physical form to a truth long held by the sport: for over a century, The Ring has been regarded as The Bible of Boxing. In a culture where fighters are revered, the work set out to honour boxing icons through the visual language of faith. Shot by legendary photographer David LaChapelle, the campaign transformed fighters into sacred figures, blending renaissance-inspired imagery with the raw emotion and mythology of boxing.

"The Ring’s February issue features portraits from world-renowned photographer David LaChapelle"
→THE RING MAGAZINE

"Iconic photography for an iconic fighter"
→DAVID LACHAPELLE

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