Island teaSport Recife & Umbro Brasil

























Island Tea
Sport Recife & Umbro Brasil

Role:
Design direction, Art direction, Design, illustration

Viela Design
Rafael Lima, Erick Mendonça, Bruno Pereira, Yuri Facioli, Papoco, Cícero Henrique
In homage to English traditions, but without forgetting our Recife roots, we created two teas made with the same grass from Ilha do Retiro, the #CháDaIlha. One has calming properties, for games that give you chills down your spine. The other is stimulating, for the Lion's fans to roar even louder from the stands and push the clock to another victory. With this launch, we did much more than just rescue our English origins.

We reinvented an entire tradition, just as Sport Club do Recife has done with football for 119 years.

Recognitions
Brazilian Creative Club - 1x Silver, 1x In Book (Design).
Latin American Design - 1x Silver.
Manoel Michael. All Rights Reserved ©