Stuck in the 80sAbInbev - Guaraná Antarctica




















Stuck in the 80s
AbInbev - Guaraná Antarctica

Role:
Art direction, Design, Illustration

Soko SP
Erick Mendonça, Rafael Alves, Roma Jo, Leonardo Zardo, Felipe Autran, Isadora Correia
Investment in women's soccer is at the same level as men's soccer in the 1980s. When you look at salaries and bonuses, it's clear: our players are stuck in that decade. At the 2020 Olympics, we launched a movement together with some of the greatest Brazilian players to discuss the issue and propose a throwback to the 1990s, from clothing to content and even relaunching the Guaraná Antarctica bottle from that era, with proceeds going to the NGO Meninas em Campo.



Manoel Michael. All Rights Reserved ©