Viafoto — manoel michael

Branding

Viafoto

Branding
Viafoto

Role:
Creative direction, Design

Asia // The Experience Co.
Vico Benevides, Rafael Genu, Lotipa, Carlos Michael, Lívia Lanzone, Ibne Martins, Carla Sá

What is the role of photography today? Is it static or alive, an end in itself or part of the culture around us? When we began creating VIAFOTO’s branding, these questions naturally emerged. The space could have been just another gallery in São Paulo, but we saw it as something more: a place where photography connects people, cultures, works, and other art forms. From this inspiration, our concept was born. The shutter, our central graphic element, was reimagined as a pathway to infinite possibilities. Each time it opens, it reveals a universe of visual, sensory, and figurative experiences. This is how concept, design, architecture, and communication came together to form a living, moving system. VIAFOTO is this open, multiple, and connected experience.

Recognitions
Behance - 1x Best of Behance.

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