The weight of inequityEngie












The weight of inequity
Engie

Role:
Creative direction, Art direction, Design, illustration

Asia // The Experience Co.
Vico Benevides, Rafael Genu, Matheus Abitbol, Eduardo Oliveira,  Lívia Lanzone, Ingrid Lobo, Tais Caetana, Carla Sá, Caru Campos, Fabiano Pinel
Misogyny, prejudice, lack of support, less visibility. When a woman steps onto the court, she doesn’t just face one opponent. It was from this insight that we developed a racket that was different from the others, almost 20 times heavier, to symbolize the strength that exists within every woman. And also to raise a debate about gender inequality that unfortunately still persists in sports.

Manoel Michael. All Rights Reserved ©